Planters Peanuts: Valentine's Day
Two days before Valentine's Day 2014, Planters Peanuts asked for a social activation that would let Mr. Peanut show the love and simultaneously promote the heart health of Planters Peanuts. And cost approximately 0 dollars. So we made Mr. Peanut into Cyrano de Bergerac.
People shared a few details about their loved ones on social in return for a custom-written video e-card straight from Mr. P., each delivered within four hours. In just 48 hours, we created over 100 unique videos for wives, husbands, girlfriends, boyrfriends, unrequited crushes, pets, grandkids, random celebrities—even loved ones going into surgery.
Long live Mr. Peanut.
Execution Types: Digital Video, Live-Response Social
Team: Jay Wee, Dave Ma, and Kris and Alisa Wixom
Response to submission: "I love my forever valentine."
Response to:"He's a man, has 2 legs, 2 arms, 2 eyes, and 2 ears..."
Response to: "My Honeyschnookums is awesome."
Response to: "I I am madly in love with My Valentine Tre, He makes me laugh and is my best friend and always up for an adventure. He loves James Bond Movies and Frank Sinatra and really I am just crazy about him. He gets my #HeartPumpin"
We also created sensual Mr. Peanut posts for Twitter and Facebook to drive people wild with desire...for video e-cards.
