AmEx: The ShopSmall App
After the first Small Business Saturday, people were feeling the Shop Small fever. My partner and I thought an app could turn a one-day event into a year-long lifestyle.
The concept was to makes shopping small a competitive yet overwhelmingly positive, helping the public see it as a good deed worth sharing, worth publicizing, and worth rocking. People could use the app to find local small businesses, earn rewards, see how their spending helped their communities, share their successes, and challenge their friends.
After linking the app with their social media accounts and AmEx cards, the app would use the phone's native GPS to find participating small businesses nearby. Cardmembers would get discounts or reward points with their purchases, as a score based on their purchases automatically increased. Non-cardmembers could also play, as they manually updated their point total, ensuring that every American had a motivation to get their dollars out on Main Street.
Developed with Jarrod Corbett
