Oscar Mayer: Say It With Bacon
Want to tell your dad you love him? Give him a pocket knife. Give him a cufflinks. Give him a money clip. But, first, give him bacon in a jewelry box..
EXECUTION TYPE: Digital/Social
PRESS: ABC Nightline, ABC World News Tonight, Time Magazine, Creativity (Pick of the Day and Top 20), Adweek (Pick of the Day), NPR Marketplace, New York Daily News, Bloomberg TV, Mashable, Gizmodo, Laughing Squid, Jezebel, and more
AWARDS: Effies (Silver), New York Festivals (Silver) Shorty Awards (Winner), Digiday Awards (Winner), Project ISAAC Awards (Silver), SXSW Interactive Awards (Finalist), Cresta Finalist (results pending)
WITH: Dave Yankelewitz, Aaron Mosher, Michele Jaret, Jane Cronk, and Masataka Kawano
In addition to the announcement video, SayItWIthBacon.com featured descriptions of each gift set, the four Cs of bacon, and shareable e-cards for bacon-loving snoozers who missed out on the Twitter announcements and still wanted something to share with their loved ones.
