Nickelodeon's WACK
In 2006, as brands began to realize the possibilities of dipping into the Internet's cosmic goo. Nickelodeon became one of the first networks to enhance their on-air programming with online content. For the Thanksgiving special Nickelodeon's W.A.C.K, an inside look at a fictional foam-rubber wrestling league, I wrote all of the on-air and web content, including a series of exclusive online character profiles that were packed with puns.
Execution Types: Two-Night, On-Air Broadcast Event / Web Films