YouTube/VICE News
YouTube wanted to show it was more than just cat vids. So we helped CO:Collective with a full 360 campaign celebrating some of its most notable creators, including VICE News, which brings hard-hitting, deeply embedded journalism to some of the world's most important stories.
Executions: Fully Integrated 360 Campaign, including film / digital OOH / OOH / print / banners
Team: Roberto Salas
Digital OOH in Waterloo Station — For the UK's largest outdoor video screen, we created a custom video that pitted footage of protestors and police facing off on either side of the headline: "You Get Both Sides of the Story." The video's below.
London Bus OOH
Ukraine OOH
Evening Standard Cover Wrap
Additional OOH